Send as a Gift
Send a thoughtful note with your gift—just enter your message and choose when to send it.
ORIGIN TO CUP TIMELINE
You’ve been drinking months-old coffee, but Devoción is changing that
Devoción
10-45 days
Others
150-365 days
Devoción
-
Harvest
Based at origin, we source directly from our producing partners across Colombia, buying only fresh coffee in active harvest.
-
Plane
We dry mill the beans at our facility in Bogotá, and then fly them straight to our roastery in Brooklyn.
-
Roaster
Just days later, the beans arrive in Brooklyn to be freshly roasted and served at peak flavor.
-
Your Cup
Our coffee travels from origin to your cup in just 10 days for unmatched freshness and taste.
Other Roasters
-
Harvest
Beans are typically sourced through exporters or brokers, with limited farm connection and little insight into how recently they were harvested.
-
Exporter
A third party buys the beans from farms, starting a long journey that can take months before reaching your cup.
-
Boat
The beans are shipped by sea, spending weeks in transit before arriving at their destination.
-
Importer
Once the beans arrive, they’re picked up by an importer for storage before eventually reaching the roaster.
-
Warehouse
The green beans are stored in a warehouse before roasting, losing freshness over time.
-
Roaster
After a long journey and months in storage, the roaster finally receives the green beans for roasting, packaging, and sale.
-
Your Cup
The beans eventually reach your cup—freshly roasted, but harvested months ago, with much of their original flavor lost.
Why Green Coffee Freshness Matters
Coffee is known as a bean, but it’s actually the seed of a cherry. 400 of its 1,000+ components directly contribute to the flavor and aroma profiles in brewed coffee. Our speed from origin to roast protects these elements from oxidation, which in turn keeps the flavor intact, making the natural notes that the coffee possesses easy to distinguish.
taste the difference in a single sip
Colombian-born Steven Sutton launched Devoción in 2006 to produce the freshest coffee imaginable — roasting provides only half of coffee’s flavor, while mere freshness of the beans does the rest of the work. And yet, most coffee beans sit around for months, losing flavor every day. That’s why the Devoción team does everything short of picking the cherry, and do it faster than anyone else — we hand-select our farm partners, dry-mill at our Bogotá facility, control the export process, and roast in Brooklyn.