You've been drinking months-old coffee, but Devoción is changing that. Sourced from Colombia and roasted in Brooklyn, our coffee goes from origin to cup as fast as 10 days.
Devoción
Based at origin, we source directly from our producing partners across Colombia, buying only fresh coffee in active harvest.
We dry mill the beans at our facility in Bogotá, and then fly them straight to our roastery in Brooklyn.
Just days later, the beans arrive in Brooklyn to be freshly roasted and served at peak flavor.
Our coffee travels from origin to your cup in just 10 days for unmatched freshness and taste.
Other Roasters
Beans are typically sourced through exporters or brokers, with limited farm connection and little insight into how recently they were harvested.
A third party buys the beans from farms, starting a long journey that can take months before reaching your cup.
The beans are shipped by sea, spending weeks in transit before arriving at their destination.
Once the beans arrive, they’re picked up by an importer for storage before eventually reaching the roaster.
The green beans are stored in a warehouse before roasting, losing freshness over time.
After a long journey and months in storage, the roaster finally receives the green beans for roasting, packaging, and sale.
The beans eventually reach your cup—freshly roasted, but harvested months ago, with much of their original flavor lost.
Based at origin, our buying team visits farms year-round
Sourcing the freshest coffee in harvest even before roasting
And of course, freshly roasted and rushed to you for the most vibrant cup
Why Green Coffee Freshness Matters
Coffee is known as a bean, but it’s actually the seed of a cherry. 400 of its 1,000+ components directly contribute to the flavor and aroma profiles in brewed coffee. Our speed from origin to roast protects these elements from oxidation, which in turn keeps the flavor intact, making the natural notes that the coffee possesses easy to distinguish.
